When it comes to the marketing game, there are a lot of options out there, such as PPC advertising, influencer endorsements, etc., but one of the most overlooked, yet nonetheless effective forms of marketing is the use of a bulk SMS service.
If you don’t know much about the practice of using bulk SMS, here’s are some great benefits of using it.
What Is Bulk SMS?
Bulk SMS is the use of a service to send out large quantities of text messages out to hundreds, thousands, or even millions of people. It’s differentiated from regular texting by the fact that it involves sending out an extremely high volumes of texts that cannot be normally accomplished by a single individual or even a team of people.
Why Do Businesses Use Bulk SMS?
Business enterprises of all kinds use bulk SMS as part of their marketing strategies. Here are the reasons why.
It’s Simple to Do
Bulk SMS isn’t very complicated from a conceptual standpoint; it simply involves sending out plain text, with maybe some pictures and links, depending on the situation. It doesn’t require a complex team of experts to pull off and there’s little opportunity for things to go off the rails, making it a good choice for those who want a hassle-free, low risk form of advertising.
Open Rates Are Extremely High
Things such as banner ads or television commercials can be effective, but there’s always the chance no one is going to see them or pay attention to them even if they do. With bulk SMS, open rates are exceptionally high as people are almost always curious when they get a text and their attention is usually undivided when they begin to read.
It’s Quite Affordable
Bulk SMS is easily one of the most affordable forms of advertising out there. Much of the process is driven by algorithms and automation, so there’s limited need to hire expensive consultants to do advertising for you.
It’s Very Quick
An exceptional advantage bulk SMS has over other forms of marketing is the speed at which you can do it. If you need to spread the word about something really quickly, you can spend less than an hour coming up with a text message you’ll be able to send out to a multitude of people and most of them will be instantly aware of it.
Making Use of Bulk SMS
Bulk SMS is a highly effective form of advertising that benefits from high affordability and limited risk, so if you’re in need of a marketing option, then consider giving it a shot.